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WSOP Sees Return of Begleiter
 
November 10, 2009

Poker Hall of Fame nominee Mike Sexton has long wished that poker players would be able to get mainstream sponsors. He has often said that one of his dreams would be for a poker player to sit down at the World Series of Poker's final table with somebody's logo on their chests that everyone recognized. Many credit him for being the first player event have a sponsors logo back in the early 1990s.
 
But it seems as though Sexton's dream may have finally become a reality. Steven Begleiter has shown up with a logo on his shirt that is completely unrelated to poker. He has a Full Tilt patch logo on his shirt already, but now it has company from another sponsor. He is now wearing a patch advertising the American Movie Classic's new miniseries, The Prisoner.
 
What is interesting is that the logo truly has nothing to do with poker. AMC is known as a cable television network that usually shows old American films. They have gotten much more publicity lately with their series Mad Men, but still nothing in their lineup would suggest a poker sponsorship. It came as quite a shock to most of the people sitting at the table.
 
Begleiter is a former Bear Stearns executive, who is now a professional poker player. It is funny to think that this little patch on a poker player is doing exactly what it is supposed to do though, it has people talking about what it is for and that really is the point of advertising. Other advertisers might want to take a look at that and see where they can get their logos on the other poker players at the table.