CryptoLogic Likes Betsafe

July 28, 2008

CryptoLogic Limited has announced that they have integrated their poker site into Betsafe’s online eWallet payment system. Betsafe is one of the world’s leading suppliers of online casino gaming and sportsbook products. They joined the poker network a year ago this past January.

CryptoLogic is a leading software developer for online casinos, and so if they are putting their faith in the payment processor, you can guarantee that it is a great move for the company. This means that all Betsafe players will have the convenience of one single account for all of their gaming needs.

Before, the poker sites were not integrated, but now they will be which will enhance the poker playing experience for all of their customers. They can do cross-selling as well as a “seamless” internet experience. The company feels that the announcement could not have come at a better time, and they say that this simply reinforces their commitment to their players.

The poker site is determined to make the playing experience for their customers the absolute best it can be. They think that with this integration, they will also increase their business on both sides. They will end up being able to market their online poker segment which should end up with more player conversion from the other sites.