Poker Site Changes Name

January 27, 2009

The popular poker magazine Inside Edge has changed its name to Inside Poker according to a recent news release from the company. Dennis Publishing, the UK publishing house that handles the magazine, said that they are changing the name because poker is much more an intrinsic part of the magazine than it ever was before.

When the magazine first got its start, they really only focused on sports betting, and have since changed their focus to be more of a poker magazine. They have two other magazines that also focus on poker, Total Gambler and Poker Player, but this magazine goes after the experienced poker player rather than the amateur.

The magazine was only on sale for about a year when they realized that most of their players were looking for more of a poker magazine than a sports betting magazine. They listened to their customers and got feedback as to where they should be putting their focus and changed it to poker and did not really handle other sports after that.

The publisher Richard Downey said that by changing the name they had really put the last piece in place. They said that the magazine had been evolving and was now a poker magazine, but the name did not reflect that change. They said that once they started focusing more on poker they saw their current readership grow as more people were pleased with the addition of the poker information. However, with the name not really saying who they were, they felt that they were losing out on a large possible number of additional clientele.